My soap box was exactly just. For those who run and operate forums, and sell advertising, to supplement their income; they are virtually losing money because of tapatalk. Especially if they have agreements that are on a per click basis. Tapatalk does not have advertising on it (from my understanding) from the orginal forum it is pulling the data from. Hence, forum members are not clicking through (or even seeing) the ads from the site. So, all in all, less click through, less advertising for the site owner.
As for the 1.99 bit...well, I am on multiple forums, some having thousands ofmembers (just look at adv) $1.99 x several thousand can be substantial amount of money.
Go ahead...have a sip...."my favorite flavor, cherry red"