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Like has already been mentioned, the only magazine I read anymore for reviews is "Motorcycle Consumer News", and the only two I subscribe to are it and "RoadRunner Motorcycle Touring & Travel." The rest are pretty much worthless pieces of ad pap, mostly full of mindless drivel. The only reason I could find to even look at a copy of "Cycle World" the past few years are the monthly column and technical/race articles by Kevin Cameron. IMHO he may be the very best technical writer in the business, but now that you can access his stuff online the only time I pick up a "Cycle World" is if I have to wait in a long line at the grocery store.
And I hate the "new look" at "Cycle World"... ::010:: Whomever dreamed that up was somehow abused as a child.
As for "Motorcyclist", it has well and truly sank to the very Marianas bottom of the literary world. The only reason to ever buy it would be if you parakeet liked to look at motorcycle ad pictures. The content is now aimed at two-digit IQ squid stunter types, the writing that tries so hard to be hip only succeeds in being convoluted and banal at the same time, and the article page count keeps going down while the ad page count keeps going up. It's worthless, and the last I heard is that the new owners are going to slowly phase it out and marry it up with "Cycle World", which can only make both titles worse.
More and more these days, IMHO, your best resource for info about motorcycles is online. The only thing holding up the print mags now is how clunky some internet motorcycle sites are. As though get better ad revenue for the printed mags will dwindle, and most will fizzle out and die. In today's digital world most of the print mag's content is so dated it's almost ancient, and their space for anything in-depth is cramped. Digital reporting is almost real-time, so things like race reporting in print mags is pretty useless. If they want to survive in print they'll have to adopt "Motorcycle Consumer News'" subscription-only model, and that will force them to become more objective and "real world" in their reviewing approach. If they want to make the move to digital then they would be better off to follow the lead of somebody like "Cycle News", who went all-in on digital, and scrapped the print media altogether, instead relying on free access to the reader as a weekly, and depending entirely on ad revenue for income. The advantage this gives is it allows them to be more timely, carry more content in relation to the ad space, and maintain diversity. Sure, their bike reviews would still be colored by ad revenue, but I don't read "Cycle News" for the reviews.
I don't think a magazine has influenced a motorcycle purchase of mine since the 1970's or early '80's, so I could care less what some hack at a moto-monthly has to say about any bike I'm interested in.
Dallara
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