They make interesting points, a few I will not agree with... Obviously since I ride a S10 and I just bought one and I did go over all those bikes in there.
I'll also note that all their testers are midgets(sorry for the short guys here) with nobody looking like they are over 5'10" and that will factor alot in how you will feel and can handle a bike.
And their pricing of off the rockers when comparing bikes, well for Canada anyway.
I dont care how good a GS is, a loaded GS like shown there is 33k in Canada. A Tenere ES can be had for 18k. I paid 15k Canadian for a new 2017. Ducatis, 20k+, Triumph, around 30k Canadian. Only the Honda is about the same price and is the only true comparable along with the Vstrom(slightly cheaper in Canada).
A couple other things worth woth saying... BMW, Ducati and Triumph, fuggetaboutit in Canada. You have a handful of dealer per province, all near big cities. Those are adventure bikes. While we all hope they are reliable, knowing there are some dealers in most medium to large cities or around it is good in case shit hits the fan.
Yamaha and Suzuki are everywhere, so is Honda, those 3 bikes were on my short list, this was one reason on top of the list.
It's all fine and dandy but that sounded a lil too much like a BMW sponsonship to me. They make great bikes, dont get me wrong, but from a "getting your moneys worth"... Well, if you can afford one, I'm happy for you, I did not see the 15k "more" in how it rode when I test drove one.